Probably the best known trigger is the happy birthday message. Here’s how it works: Simply create your happy birthday campaign. Make sure you’re collecting your subscriber's birthdays on your optin form. Once you activate your campaign, we’ll automatically send all your subscriber's an email campaign wishing them a happy birthday. This is a great opportunity to send them a special coupon or a gift card!

Nonprofits are always looking for ways to save money and grow a membership. Triggered emails are a great way to cut the paper and postage when sending out renewals. You can send a series of emails encouraging them to renew. It’s all automatic. Simply upload their expiration date, create your reminder campaigns, and hit activate. If you offer online renewals, this is a fantastic way to promote that service and get membership revenue in fast.

Drip campaigns are a series of emails. They’re often used to educate subscriber's about a product or service. For example, if you’re a software company, when users download a trial version of you application, you might send them an email immediately after the download with information about how to login. A few days later, you might send a second email asking how their experience has been so far. A few days after that, a third email can be sent asking if they want to upgrade to a full account. It’s a great way to keep in touch with your customer base.

There’s no better time to engage your subscriber than immediately after they’ve opted-in to your list. Using our triggered email software, it is super simple to create a welcome email that will be sent the instant your subscriber joins your list.