List Personalization

Have you heard about email personalization and customization? There are all sorts of cool ways to segment and target your lists with custom content, offers and promotions. Some of your competitors are already doing a great job of this, and you want to send personalized emails, too.

Saved Searches Pack a 1-2 Punch

Personalize email based on a condition, and dynamically check your whole list for the condition every time you send a campaign. For example, you might send a special offer for customers who clicked on a link for your Home Security Alarm.

Create a Saved Search for "Clicked On" Home Security Alarm"

Suppose you send this special follow-up offer immediately, and a month later, you realize customers who clicked on the Home Security Alarm are the best to serve, bringing smiles and laughter, lots of revenue, and their friends to your company.

You can create campaigns that target only the good crowd with a saved search, and new customers who click on the Home Security Alarms offer months later are automatically added to the dynamic list. The saved search automatically updates a dynamic list every time you send.

Saved searches work on any custom field, when contact was added, clicked / did not click, shared / did not share, and more. To create a saved search, go to Contacts : Saved Searches : create search.

Other Common List Segementations
  • Age
  • Gender
  • State
  • Customer type
  • Membership type