1) Brochures are tangible marketing tools with staying power. Brochures give dimension and weight to anything you say about your company and its capabilities.

2) Brochures catalog and describe your company's capabilities, facilities, expertise, or point of view, all in the best possible light.

3) Brochures help give visual dimension to your company. A well-designed, attractive publication implies a well-run, efficient organization.

4) Brochures can demonstrate your company's most valuable assets, your intellectual expertise and your resources.

5) Brochures help brand you and your company and make you stand out from the competition...

Marketing is not about just one medium. It's about getting and keeping customers. A good marketing plan is multifaceted and uses many different resources, including brochures. Here are some tips on how to successfully use Brochures in your marketing efforts:

1) Build Credibility: People expect a "real" company to have printed sales literature. Don't just rely on business cards, proposals, and letters. If you want to look like you mean business, you need a printed brochure.

2) Time Saving Tool: People want printed materials to take home and read at their leisure. Yes you can direct them to your website, but a brochure doesn't turn off with the click of a button, but is a tangible reminder of you and your company. A brochure tells your customer what products or services you offer and what you can do for them and why they should buy from you. Brochures can also help support other advertising efforts. Finally a brochure can also be used by builders, realtors, and other contractors as sales tools. In short, a good brochure SELLS!!!