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Gone are the days of building a website and waiting for customers to come flocking to your business. With over 150 thousand new websites being launched each day, websites now have to be actively marketed in order to be found by potential customers.
True Internet Marketing is the sum of multiple parts. Each part can by itself increase your website visitors or the number of conversions, but each part by itself is limited to what it can accomplish. Internet Marketing starts with your website and how it is built and optimized. Next comes the website's ranking, this is a complex combination of links, listings, and general buzz about your website around the Internet. Then there are a multitude of maps, directories, and lists that should all show the correct information about your company. This should about cover the basics of organic SEO. Paid SEO or SEM is a completely different aspect of Internet Marketing. SEM includes pay-per-click and pay-per-view adverts that attempt to target and actively pull in potential customers. Social Media is another facet of Internet Marketing that can have a tremendous influence on your website rankings. And finally, but not least is the analysis of the website traffic and determination of which areas are providing the best conversions and providing the most return for their investment.
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