Online Reputation can make or break your business. What is being published online about your company that you don’t know about? Are your reviews positive or mostly negative? Even worse, are untrue allegations being spread about your company?
Often, negative reviews happen as a result of a misunderstanding between you and a customer. A quick response will help to clear up the misunderstanding and will often result in the customer removing the negative review.
The earlier you are aware of negative reviews, the faster you can address the issues at hand before they start to affect your online reputation, and even your search engine ranking.
Our Reputation Monitoring Plans to help protect your business's online reputation.
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Online Reviews and Ratings can impact sales greatly, and are some of the most overlooked aspects of a company’s online presence. Not only are bad reviews a deterrent for prospective customers, but a lack of reviews can generate almost as much hesitation. Here’s some finding that our research has discovered about the impact of Reviews and Ratings.
Impact of Positive Reviews and Ratings:
Gain the upper hand: Going from a 3-Star rating to a 5-Star rating can generate up to 25% more click-throughs. And a 5-Star rating generates up to 39% more clicks than a 1-Star rating.
Stand apart from the crowd: 56% of consumers will select a business if it has a positive rating. Having a positive reputation can increase search engine rankings, generate more clicks, and build trust with potential clients.
Worth their weight in gold: Over 90% of consumers read online reviews before deciding which business to go with, and 84% of consumers trust online reviews as much as personal recommendations.
Effect of Negative Reviews and Ratings:
Each to his own: 2 out of 3 customers will use negative reviews as the reason not to purchase from your company.
Misery loves company: The more negative reviews, the more likely other customers will leave less than 5 star reviews. A negative review also is twice as likely to discourage a sale as compared to a positive review encouraging the sale.
The road not taken: 86% of customers report that negative reviews impacted their decision not to purchase from a company. Having multiple negative reviews can reduce your online ranking by up to 10% according to MOZ.
Time waits for no man: Response time to negative reviews is crucial. Address the negative review directly offline with the reviewer first and get it removed if possible.
Download our suggestions on how to effectively handle Negative Online Reviews and Ratings.
Handling Negative Feedback
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Turnaround Time: about 15 days from placement of order.
Reports Due: by the 15th of each month.
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