SEO stands for Search Engine Optimization. SEO is the process of improving the visibility of a website in search engines through "natural" "organic" or "unpaid" search results. SEO considers how search engines work and what people are searching for, and then optimizing the site through the use of keywords in the content and editing the HTML code.

Search Engine Marketing is the process of improving the visibility of a website through the use of paid advertisements and other paid services.

Pay Per Click (PPC) is the use advertising banners where only the actually clicks on the ad are paid for. This is true performance based advertising. The cost of a PPC campaign is defined by a daily budget and a maximum budget per click.

You as the advertiser pay a rate you specify for every visitor who clicks through from the search engine site to your web site. It's simple and quick. Each unique keyword phrase has its own bid price. You set the budget. With a credit card and a website, you're on your way to advertising on the web.

The key to an effective PPC campaign is in the keyword strategy and the quality of the analytics. Many companies set up their PPC advertising campaigns without much planning. Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon. Relidy's PPC program ensures regular monitoring of the keyword strategy and regular updates to ads to maximize their return on investment.

There are multiple factors involved in determining a website's ranking position. Achieving a high rank for your website is a science and the rules for search engine optimization (SEO) are constantly changing.

It can take anywhere from 30 to 90 days for you to start seeing some results from the implementation of SEO on your website. There are a lot of variables involved that determine how quickly you will see results and how high in the rankings you will get.

Ideally, yes. Every page of a website helps build your "identity" which will help boost your rankings. Also every page is a potential entry point for your visitors. You can't predict which page will be ranked the highest for specific keywords.

Nobody can guarantee a #1 position or specific ranking for your website for any given keyword or phrase. There a too many factors involved that are beyond anyone's control. The search engines keep changing their ranking algorithms, competitors may launch SEO programs, and the shear amount of new sites and content being added daily to the web all have an effect on a daily basis.

SEO is a highly-specialized skill requiring a lot of research, forethought, skill and can be extremely time-consuming to implement correctly. However, compared to offline and print advertising, SEO is quite cheap. The cost of having your website SEO optimized is by far the best advertising dollars spent and the return on your investment (ROI) can be very great.