Custom Installer One-Stop Shop
by Robert Whiting, Relidy LLC
After ten years of experience putting together custom installation quotes, installing all manner of home and commercial systems, and watching the competition rise and fall, the founders of Relidy LLC decided to turn that experience into a one-stop shop for comprehensive marketing for the customer installer. With a full understanding of the industry we have attracted the attention of CEPro Magazine and now, we are the sole provider of marketing tools for the newly launched CEProVIP program.
Attracting Client Base
Occasionally a home owner will go in search of a custom installer to put in a new home theater system, a custom security system, structured wiring, or automated lighting control, but mostly, people are lazy. If someone is out looking to retrofit a home, he most likely saw an advertisement for it that peaked his interest. The first step in making a sale is to get the attention of home owner. You can accomplish this with tantalizing email campaigns, colorful postcards, and informative brochures. Clients will never find the perfect custom installer for their needs if they are not even looking.
Making the Sale
I'm sure you've heard the old adage: "You can lead a horse to water, but you can't make him drink." It's true, but you can influence him by making the water irresistible. For the custom installer, that watering hole is company image. When you finally get the attention of a potential client, do they see a dated website and a sales sheet whipped up on someone's home computer, or do they see a clean, professional, and unified sales campaign? If the home owner is not impressed by their first impression of your company, they will look elsewhere. They may come back later, or they may not.
Sealing the Deal
Once the contract is signed, most automation professionals think the deal is done, but they could not be more wrong. Finishing a project is only the beginning of self-advertising. The best way to get a new client is for your old clients to recommend you, and obtaining such high praise from your own customers is accomplished by leaving them with an outstanding impression of your company. You could arrive on site dressed professionally with your logo stitched on your shirt, leave attractive construction door hangers, and pass off your own styled business card when you shake the hand of your extremely satisfied customer.
Bring it Home
Marketing is no longer a spectator sport, the web allows any home owner to find any custom installer across the country, and without a formidable marketing plan, small businesses will disappear into obscurity. Relidy is devoted to keeping your image sharp, and your potential customers informed. Your business can get a kick start or just keep up the momentum with the unique marketing tools and strategy offered at Relidy.com